Victoria Beckham is launching a younger, less expensive dress label – called Victoria by Victoria Beckham, which will hit stores in spring/summer of next year.
The line will be a more girly version of her luxury line, with a focus on looser, less structured silhouettes, reports the Vogue website.
Beckham said of her new line: “These are the kind of dresses I’ve been searching for. The perfect little summer dress, something that was fun, something that was girly, something that was easy to wear, something that would take you from day through the night.”
The collection is inspired by the cartoon character Emily the Strange and prices are said to start at $550.
It will feature clean, sixties shapes, a vibrant colour palette and feminine detailing including bows, pleats and scalloped edges.
She told WWD: “Where I am currently, I like a more modern attitude. It means that I’m opening these designs to women and girls of all different shapes and sizes, people who maybe want something less tight and clingy and structured.
“It also makes it more comfortable for during the day. You can wear them with a pair of flats or a pair of heels and they look great.”
This whimsical collection is due to launch for spring 2012, with Beckham hinting at a series of major appearances, with an event to coincide with London Fashion Week also a possibility.
Source : RTE.ie – CatwalkQueen.tv
